Industreal is a design practise specialising in rapid prototyping. The advantages of rapid prototyping are complexity, precision and small series.
"An idea unfolds in our mind; we grasp possibilities, assemble them together into thought and present the thought in the form of our idea. Thought processes are different for each of us and there is no limit to ideas. Any idea, not relevant or meaningful, will be lost in time. Relevance and Meaning also suggest completeness, completeness suggests simplicity. We aim for this sense of completeness. Today, in our fragmented, non-idealistic society, connected by instant and continuous communication, relevance and meaning are difficult to recognize, even though they are incessantly present in everything around us. Industreal is relevant and meaningful; continuous but not instant; we are the stable starting point for our next ideas."
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